Why Audio Testimonials are more credible than written ones (and we make them easy to use for your business!). There is an easy way to get “real”, credible testimonials from your existing customers, or clients, in a way they are used to dealing with – by phone and we set it all up for you!  Audio testimonials instantly convince your prospects that the customer giving the testimonial is a real person, not a made up quote because:

• A Real Voice is used – If you read a testimonial from an unnamed customer in the West Country, you probably won’t think it’s that credible; but, if you hear that same testimonial delivered with a West Country accent, the credibility of that testimonial goes up a lot.
• Enthusiasm – The customer’s excitement often doesn’t come through in a written testimonial.  If a customer really loves your product, you’ll be able to hear the enthusiasm in their voice and, more importantly, so will your prospects.
• Hard to Fake – We’ve all seen written testimonials that seem like they were made up.  Creating several testimonials, in different voices, is harder to fake, so people think they’re more credible.

Audio testimonials also help by involving another one of the prospects’ five senses.  You already have a written landing page that engages your prospects’ eyes.  An audio testimonial will engage your prospects’ ears so, even without their credibility-boosting powers, audio testimonials can help you engage prospects more deeply.  Adding an audio message above an opt-in form on your website can make your subscription rate go up by 300% INSTANTLY!!  Nothing works better then hearing a voice when you are giving your personal information.  Even shy customers often let you use their voice, even if they won’t let you use their name, city or a picture.  You’ll also likely find that, while some happy customers won’t want to spend 30 minutes writing out a decent testimonial, many more will be willing to spend a few minutes talking into a phone. There is an old saying that “People buy from people”.  You already know Word of Mouth is THE best marketing strategy for your business but are not sure how to maximise it to increase your profits.  Without a word of mouth marketing strategy in place, business owners can do little more than wait, and hope, that it will occur to their most loyal, and satisfied, customers to recommend their business to friends and family, online and off.  In most cases, personal recommendations from co-workers, friends and family carry more weight than other forms of marketing.  Yet few small business owners have put together a word of mouth marketing strategy designed to gather, and harness, the power of customer testimonials to grow their business.  Marketing experts the World over know the value of testimonials. Testimonials can super-charge positive word of mouth.  However, the harsh reality is testimonials can be faked.  This may not come as a shock but, unfortunately, it harms the credibility of written testimonials on your website.   There is also a great reluctance generally for people to give video testimonials, which is a problem because they are, undoubtedly, very powerful. There’s a simple way to “Turbo Charge” your testimonials – let people HEAR them rather than just reading them.